building brand identityBranding
November 11, 2019

Why B2B Brands should spend more on building Brand Identity?

The impact of Share of Voice (SOV) on B2B brands that you don’t know about. There’s a massive shift in the way that the B2B market functions today. The influence…
Lays Brand StoryBranding
October 3, 2019

Lay’s gets a makeover

Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at…
Brand storyBranding
September 16, 2019

How to write a GREAT Brand Story – 3 easy steps

It’s a battlefield outthere. Digital Marketers going on days of binge campaign creating. Designers,putting war paint on their graphics. Copy writers are taking risky wordplay decisions.It feels almost impossible to…