Digital Marketing
March 31, 2020

Digital Marketing Tips For Your Business During A Pandemic

The coronavirus also known as COVID-19 outbreak is the first of its kind and foremost a human tragedy, affecting hundreds of thousands of people. We have been talking tremendously about…
building brand identityBranding
November 11, 2019

Why B2B Brands should spend more on building Brand Identity?

The impact of Share of Voice (SOV) on B2B brands that you don’t know about. There’s a massive shift in the way that the B2B market functions today. The influence…
Lays Brand StoryBranding
October 3, 2019

Lay’s gets a makeover

Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at…
Brand storyBranding
September 16, 2019

How to write a GREAT Brand Story – 3 easy steps

It’s a battlefield outthere. Digital Marketers going on days of binge campaign creating. Designers,putting war paint on their graphics. Copy writers are taking risky wordplay decisions.It feels almost impossible to…
5 Digital marketing failsDigital Marketing
September 6, 2019

5 Digital Marketing Fails

People try to sell you something, every day. Whether it is the timid girl at the mall asking you to try the perfume, or the flooding mails in your Promotional…