It’s a battlefield out
there. Digital Marketers going on days of binge campaign creating. Designers,
putting war paint on their graphics. Copy writers are taking risky wordplay decisions.
It feels almost impossible to win this ‘War Of The Brands’.
But, maybe you can?
Every great brand starts with an immersive story. With your competitors
investing more and building more, the only thing you have that no one
else does – is your story.
Step 1: Don’t
Keep it original. The
first place most users go to read about the company in on your website ‘About
Us’ page. So be honest and fill your About Page with the real reason behind
your service, product or even vision. Don’t talk about your plan
“Change-The-World”, but talk about the change you experienced. Personify your
company, and let your users see you are not selling them something. You are
building a relationship with them.
Step 2: Words are
Careful with your
words. Sometimes, writers tend to write complicated copies. I love that line –
“Your readers are not
dumb, they’re distracted” – Sonia Simone
Write simple. Your
users need to understand your story, in order to relate to it. If you’re going
to come up with puns and taglines with double meanings – that’s an inside joke
that your users WON’T understand. You just alienated them.
Step 3: Just ask.
Yes, just ask. You
want your users to fill up a form? Just ask them. Don’t wrap it up in some
clickbait-ey line. You would be surprised what an honest request can do for
your pipeline. You want your customers to be drawn to you. What’s more appealing
than a brand being point blank honest with them. (We are a dying breed)
Since we are being transparent. It’s time for me to ask – Will you get in touch with us? We’re a growing Branding Agency that lives on creating innovative design and sustainable brand strategies.