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November 11, 2019
Why B2B Brands should spend more on building Brand Identity?
The impact of Share of Voice (SOV) on B2B brands that you don’t know about. There’s a massive shift in the way that the B2B market functions today. The influence…
October 3, 2019
Lay’s gets a makeover
Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at…
September 16, 2019
How to write a GREAT Brand Story – 3 easy steps
It’s a battlefield outthere. Digital Marketers going on days of binge campaign creating. Designers,putting war paint on their graphics. Copy writers are taking risky wordplay decisions.It feels almost impossible to…
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